VILLAGE OF EAST DAVENPORT, Iowa, March 8, 2017 - The Quad Cities Criterium, an annual Memorial Day weekend tradition run by the Quad Cities Bicycle Club, will be known as the Kwik Star Criterium this year as Kwik Trip, Inc. has signed on as title sponsor.
"Kwik Star is proud to be involved with the Quad Cities Criterium. The race has a great history and long tradition so we are grateful for the opportunity to help support an event which benefits the Quad Cities and our surrounding communities," said Carl Rick, Public Relations Specialist and Third Generation Owner of Kwik Trip, Inc.
"We are excited to have Kwik Star become the title sponsor of the Quad Cities Criterium, a staple of Midwest bike racing for many years," said Quad Cities Bicycle Club member John Harrington. "While our race draws racers from all over the country, the core of our ridership and spectators are from Iowa and the surrounding states."
The Quad Cities Criterium was first run as the Moline Criterium in 1965 and has evolved over the years, eventually landing on Memorial Day in 1975. Since then it has joined with other area races to form the Memorial Day Bike Race Weekend series.
In 2014 the race moved to its current location in the Village of East Davenport and features a challenging hilly circuit. New for 2017, all of the weekend races are part of the Midwest Flyover Series, which consists of bike races in Iowa, Wisconsin, Missouri and Minnesota, and features overall prize purses for each category.
About Kwik Trip, Inc.
Kwik Trip, Inc. operates its Iowa stores under the Kwik Star banner and is one of the largest independently held convenience store chains in the United States, with more than 550 Kwik Trip and Kwik Star stores in Wisconsin, Minnesota and Iowa and employs over 18,000 people. In 2016, Kwik Star was ranked #1 on the Des Moines RegisterŐs Top Work Places list by its 1700 co-workers in Iowa. They currently operate six Kwik Stars and one Kwik Star Express in the Quad Cities area.
For More Information:
Quad Cities Bicycle Club
Kwik Trip, Inc.